✨Apply now 30 spots available

Anybody can launch a startup. 
But accelerating traction and designing a business that runs like clockwork is another story.

Let's be real for a second. Hustling, firefighting, or getting more funding will never give you the consistency and predictability needed to grow your startup and scale. 

“Only 20% of Series A funded businesses will succeed.”

- Mark Roberge Managing Director, Stage 2 Capital
Imagine knowing exactly how to efficiently prioritize, using tested tools to simplify your business, and having your team working together to get things done...

…wouldn’t that make it easier to hit your goals?

It's to help you get there that we developed:


Design your startup to hit the growth stage

A Step-By-Step Guide to Accelerate Traction, Align Your Team, and Hit the Growth Stage

In this course, you'll learn to use frameworks and tools to improve your startups performance, from better customer acquisition to clear prioritization and more productive meetings.

After you complete this course, you’ll be able to:

💎 Get clarity on what moves your business forward 
💎 Stop guessing and accelerate traction by bringing consistency and predictability 
💎 Simplify your complex business issues using our focused growth framework
💎 Boost your team's productivity and alignment
💎 Rapidly prioritize and solve key issues so that they do not reappear
💎 Make better and faster decisions
💎 Grow your team with effective coaching and training.

Here’s an overview of the modules and lessons:


The Growth Leap System:
How to simplify your business issues into 4 core areas

✅ The 4 core areas that drive your business

✅ How to categorize your top issues

✅ How each area impact all aspects of your startup

✅ 4 ways in which Growth Leap will revolutionize how you run your startup 


How to identify and prioritize issues for growth

☑️ Understand where you are today

☑️ Use the SPES model to diagnose your startup

☑️ Learn to use our Diagnostic tool to identify your top issues

☑️ Prioritize your challenges and state your definition of success

☑️ How to tackle your top challenges with confidence using our action plan


How to align your team, boost productivity, and reduce miscommunication

☑️ How to align your team using our True North 

☑️ How to easily communicate your strategy to ensure alignment

☑️ Use OKRs to bridge the gap between strategy and daily operations

☑️ Operationalize your strategy using our OKR Tracker

☑️ Develop OKRs with your team in less than 15 minutes


Get and grow the right team

💡3 criteria to hire the right people

💡Understanding how values make or break your culture

💡How to use the Team Monocle to assess if you have the right team. 

💡Set clear expectations with your team

💡How to use feedback to drive performance (GRIT approach)

💡Using training to boost your team's productivity and loyalty


Design your business to run like clockwork and scale

💡 Leverage Jim Collin's Flywheel Effect to boost your team's ability to execute

💡 How dropping your marketing funnel for a flywheel approach can drive customer acquisition and reduce churn rate

💡 Learn to develop an Executive Dashboard that gives you clarity on your startup performance and help you make faster and better decisions

💡 Learn to use our Issue Tracker to rapidly identify, prioritize, and solve issues so that they don't reappear

💡 How to run world class meetings

💡 Set up a communication rhythm to minimize firefighting and help you lead with confidence and predictability


Build a meaningful and sustainable business

🌱 Developing the sustainability mindset across your business

🌱 The 3 components of sustainability 

🌱 3-step guide to understand your startup's potential impact 

🌱 How to prioritize and focus on your key sustainability issues 
Our program will give you everything you need to bring your startup to the next level and remove the guesswork.

You will get to know and implement high-impact tools and processes used by some of the top companies in the world.

You won’t find this training material anywhere else.

Now that you better understand what's covered in the modules, let me show you how the course works…
“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
- Tilman Kemper, Head of Venture Development | APX

What's inside GROWTH LEAP

Here’s what you get when you enroll in the complete program:
6 Complete Modules (25+ video lessons)
Our lessons are short and designed for busy people. They help you learn rapidly key concepts and tools with a fun and varied approach.
Proven Tools
For each of our system's core areas, you get tools that you can use now. You can immediately implement them in your startup and apply right away what you learned.
Scaling Ideas
Driving growth is so much easier when you don't have to manage every single aspect of your startup. We’ll save you time by giving you proven ways to scale.
Remote workshop
At the end of our course, you join a 2-hour workshop with experienced growth leaders. We walk you through real-life examples and models.
Printable Workbook
You get a workbook to help you progress super smoothly throughout the course. It includes all our cheat sheets, assignments, resources in one single downloadable PDF.
Community Discussions
As they test and implement what they learned, we encourage our students to share their own experience and wins so you can learn from each other.
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay on track and measure whether I am hitting the company's strategic goals or not. It helped me get clarity."
- Sallyann Della Casa, Founder & CEO | GLEAC

I'm Michel Gagnon

And I'll be your instructor. 

Everything I'll teach you, I've tested and implemented myself in my businesses and with clients. 

I am leading a 100+ employee tech company, Founder of the Stun and Awe Academy, Business mentor at APX (Axel Springer & Porche), and Advisor at the GreenTech Alliance. 

Over the past 15 years, I've helped hundreds of companies from around the world scale and expand into new markets. I've done business literally all over the world with small and large companies and I've learned so much.

Finding the right system to run and grow a startup like clockwork took me so much effort, stress, and trials and errors. You don't have to go through the same experience. 

See you on the other side!
Startup Growth and Acceleration

GROWTH LEAP is like getting coached by us directly...

If you hired us as coach, we'd guide you 1-on-1 using the same proven tools, concepts, and models. 

We would help you implement the exact same tools to accelerate traction and get your startup ready to hit the growth stage

With lifetime access to GROWTH LEAP, you get that help for a fraction of the price.

Let’s now see if you’re a good fit for our program…

Is GROWTH LEAP the right program for you?

It's NOT for you if…

❌ You're at the product/startup idea validation stage. This course is designed to help you with your existing startup.

❌ You got all the answers. You're not ready to do the work. And you're not willing to experiment with new ideas and methodologies.

❌ You're developing an unethical product and building a startup to get rich quick and don't care about its impact.
This program IS for you if…

✅ You’re a founder, CXO or team lead of a tech startup looking to accelerate traction and hit the growth stage.

✅ You’re looking for a step-by-step system that can streamline your operations, simplify your business, and accelerate growth.

✅ You're action oriented and thrive on implementing what you learn so that you can start seeing results from day 1. 

✅ You're looking for a new approach to running a business that includes having a positive impact on the environment and community.
Now here’s how you can apply to reserve your spot.
Apply to GROWTH LEAP now!
Pre-launch pricing only available to the first 30 applicants.
  • ✅ GROWTH LEAP Course | Self Paced
  • ✅ Tools and Exercises
  • Live Workshop 
  • Community Discussions
  • ✅ GROWTH LEAP Course | Cohort
  • ✅ Tools and Exercises
  • ✅ Live Workshop 
  • ✅ Community Discussions
  • ✅ Up to 5 team members
  • ✅ Get everything in COMPLETE 

More than 5 people? Contact us!
Join now. If you're not convinced, nothing to worry about. We offer a 30‑day money‑back guarantee.

Try this course. 100% risk-free.
We’ve put a lot of value into this course to help you get results from day 1, but we understand that you may be hesitating. 

To make this a no-brainer decision for you, we give you a full 30 days to go through the content, test our tools and strategies, and make sure that it's the right fit for you.

If you’re not convinced by the program, just email us at info@stunandawe.com before day #30. We'll quickly refund your entire payment no questions asked.

We’re pretty confident that you’ll appreciate the value, insights, and community. 

But if within 30 days you don’t, we’ll give you 100% of your money back.

It’s that simple.

Frequently Asked Questions
You got a question about our program? Check our answers to the most common questions below. If you got one that we didn't cover, just email us at info@stunandawe.com.
What is Growth Leap, and how does it work?
GROWTH LEAP is a 4-week training program that shows you step-by-step how to accelerate traction and get ready for the growth stage. It includes short video lessons, a series of proven tools, and bonus material that will help you simplify your business and be able to focus on what will move the needle. The course is cohort based, but you get lifetime access to all of the training material. This way you can always refer back to our tools, frameworks, and strategies as you grow your business and skills.
When can I start?
The Starter option is self paced. So you can join right away!

If you want to join GROWTH LEAP Complete, the next cohort will start at late March 2021. Enroll now to save your spot and get the preferential price. 
I'm busy building my startup. Where can I find the time for your course?
Ever heard of the saying "slowing down to go faster"? Well, our course will help you go faster, better, with more confidence and less chaos. With just a few hours a week, you'll drastically increase your team's productivity and speed. 
How much time commitment should I expect to put in for this course?
We designed this course so that you can start implementing our tools and frameworks right away. You can easily go through 1 or 2 modules per week. Each module as 4-7 short lessons with quizzes and exercises. The key is to complete the assignments and practice what you learn. You should plan 2-3 hours/week to put in practice your learnings.
Is the training live?
No. You can go through the content based on your availability as we release it. 100% of the course material is available in your member's area anytime you want to access them. 
In the COMPLETE package, there's a live workshop. What if I'm not available?
Don't worry. We will record the workshop. So even if you're not available, you'll have access to the recording.
Is the course industry specific?
We designed this course for tech startups. But its content can be applied to pretty much any business, unless you're operating an unethical company.
See you inside the program 👋
Pre-launch pricing only available to the first 30 applicants.
  • ✅ GROWTH LEAP Course | Self Paced
  • ✅ Tools and Exercises
  • Live Workshop 
  • Community Discussions
  • ✅ GROWTH LEAP Course | Cohort
  • ✅ Tools and Exercises
  • ✅ Live Workshop 
  • ✅ Community Discussions
  • ✅ Up to 5 team members
  • ✅ Get everything in COMPLETE 

More than 5 people? Contact us!
Note: Join the program now to secure your pre-launch pricing. The Growth Leap Program will be released in March 2021.
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